Everything has an effect. Politics affects business, business affects art, art effects fashion and vice versa. Our industry is influenced, reshaped and refreshed by many different factors and for anyone trying to break into it needs to be aware of what’s happening in the world. Committing to a few morning reads on the daily will enable you to stay relevant, produce stronger content, style timely shoots, predict future trends and a plethora of other advantages.
In Aliza Licht’s book ‘Leave Your Mark’, deemed a must-read title for breaking into the industry by Harper’s Bazaar, she writes “Don’t wait to be taught; go out and teach yourself.” Arming yourself with new information bright and early in the morning will prepare your brain to continue taking in information throughout the day. I know it’s easy to fall asleep on your morning commute, believe me, I’ve had to fight my eyes to stay open countless times, especially on Mondays, but being informed is one of your most marketable skills and should take priority over a little snooze.
Take full advantage of your morning commute and build your expertise. The following 10-must-reads are the vanguards of your future.
The Business of Fashion is a coherent voice in an ornate industry. They offer informed, sound and high-quality reporting from the most esteemed writers in the field such as Tim Blanks and Suzy Menkes. There’s an appetising balance of content on the site from opinionated show reviews, analytical business reporting, fashion intelligence and authentic investigative journalism. Additionally, they also pull in relevant articles from across the web in their daily digest section. A reliable slice of sartorial pie – We’ve even been featured!
Vestoj is the platform responsible for ‘the’ Lucinda Chambers interview, where she outed Vogue for putting Alexa Chung on the front cover wearing Michael Kors because the brand was a big spender. Okurrrr. Taking a more journal-like approach to writing, it’s where one can witness the matrimony of fashion and academia. It looks at fashion as a discipline and refrains from being seasonal or trends concentrated. It’s made up of educated texts about fashion, with fiction, nonfiction, poetry, opinion and stimulating interviews. It’s playful without hindering its intellectual stance.
Broadly is an antidote for the unrepresented and the misrepresented, it ‘uncovers how it actually feels to be alive today’. Keeping women, gender non-conforming and LGBTQ+ at its core, it reports on the current happenings of the world with an important outlook. Its topics spread over diversity, sexuality, beauty, pop culture, humour, politics and health. It’s a cross-generational platform equipping readers can gain a wider world view.
It’s Nice That is your creative encyclopaedia. The universal platform for all things artistic; whether that be advertising, animation, art graphic design, illustration or photography – The list really goes on. INT champions creativity, being an Aladdin’s Cave and Alice in Wonderland’s Rabbit Hole all wrapped in one. They exist to support and exhibit both emerging and long-standing creative talents in all forms. This platform is a good way to draw inspiration for future endeavours.
Digiday is a platform that looks at technology’s effect on the mass media and marketing industries. For anyone who wants to navigate an industry as fast-moving as fashion being aware of the future technological outcomes is a good strategy. They render daily coverage in the fields of advertising, publishing and media. It carries insightful articles such as ‘Making It in Media: Top Editors Give Career Tips’.
Glossy is a sub-brand of Digiday and a must-read too. Glossy is, of course, fashion and beauty focused, and they touch upon it within the scope of digital and tech. It’s a next-generation platform that futurists will love.
The New Yorker is the epitome of great journalism. It tackles difficult topics, unusual interview topics through genius writing from the best there is to offer. It’s humorous yet genuine. Considered the most influential in the world, it’s political and cultural critique is second to none.
The Economist describes itself as ‘a political, literary and general newspaper’. It covers politics, business, finance, science and technology in a manner that’s conversational but straightforward which makes it accessible because believe me, I still don’t have a clue what’s going on with Brexit either. I’m actually not sure anybody does, but I’m trying to be aware and that’s what counts. Articles are anonymous ‘but speak with a collective voice in the belief that what is written is more important than who writes it.
Drapers are like your fashion business advisor. Different from BOF as it focuses on retail news, sales data analytics, trends, sectors and examines how that affects your business whilst offering best practice support. Its particular stance includes all elements of the fashion retail sector, including womenswear, menswear, kids wear, textiles, clothing and footwear. Drapers have an extraordinary legacy breaking some of the biggest stories in fashion history.
Ending on a light-hearted note, Into the Fold is for young women, by young women. I think sometimes in fashion and our careers we take things too seriously and we forget that we all got into this industry because we love. It’s important to have fun with our careers, but sometimes that fun can get lost in the stress of it all. Into the Fold is Bridget Jones’ diary literally unfolded online, it’s a wonderful medley of opinion pieces, humour pieces, and think pieces and a way to engage with topics that are less business-y but still relevant. The Pool may not exist anymore, but at least Into the Fold does.
Those are my absolute top-ten morning reads. What are yours?
Words by Torey Cassidy